Customer Data Protection – Why It’s Important For CX Leaders to Prioritize This Strategy
Customer data protection is a procedure that safeguards information from hackers and accidental leaks. CX leaders who are adamant about this strategy can create customized experiences that increase confidence with customers, boost loyalty and boost the bottom line.
No matter if it’s PII (personally identified information), PII, medical records, financial information, or even social security number, keeping your customer information safe is essential for maintaining trust. It’s also essential to abide by data privacy laws, which differ from one region to another (PIPEDA is Canada, HIPAA is the US and GDPR is the EU).
Set up roles based upon the duties of each employee and assign permissions accordingly. It is important to ensure that access rights are updated whenever an employee is promoted or moves. It’s important to encrypt information both while in transit and at rest, using tools such as 256-key bit length encryption for email communications or encryption of files on systems and servers.
Also, be sure to cut or shred paper copies of customer information prior to discarding them. Also, if a computer is being decommissioned clean the hard drive clean or physically destroy it to stop any data from getting into the improper hands. This simple proactive step can minimize the risk of data breaches.
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